Brief history
2002
The MIAU MIAU bentonite cat litter with the best value for money appears on the Romanian market.
2009
PET FACTORY, a company specializing in the production and marketing of cat litter, appears.
Pet Factory buys the Miau Miau brand, already very popular among kitten owners.
We are starting a collaboration with one of the largest companies in Romania specialized in the import and distribution of pet products, PET PRODUCT.
Pet Factory starts a partnership with ROMANIA HYPERMARCHE, through which it distributes the Miau Miau cat litter in CORA hypermarkets, as well as the exclusive Cora brand of cat litter.
2010
We are starting a collaboration with AUCHAN ROMANIA for the distribution of our products.
We have a new partner from Austria, AGROS TRADING, from whom we import cat litter.
We produce for our partner, Pet Product, a lavender and pine scented hygienic litter, Mitzy.
2011
We produce for Auchan Romania the Puff bentonite hygienic litter for cats.
2012
We are launching the online pet shop PetPal.ro, with a portfolio of over 4000 products dedicated to pets.
We are starting a collaboration with DAFIKO, from the Czech Republic, from whom we import treats for dogs, cats and rodents.
2013
We are starting a collaboration with one of the largest retailers in Romania, CARREFOUR.
A new Miau Miau product appears, silicate cat litter, in 3.8 liter packaging.
We are starting a collaboration with the Italian company RINALDO FRANCO, from whom we import accessories and toys for dogs and cats.
We have a new partner from Spain, BIOZOO, from whom we import treats, food, toys and accessories.
2014
A range of products appears under the brands 4DOG and 4PET – bars and roulades for birds and rodents, shampoos for dogs.
We start importing toys, accessories and products for the care of dogs and cats (absorbent mats, brushes, etc.) from China under the brands Miau Miau, 4DOG and 4PET.
Miau Miau Fresh 8L, silicate cat litter, appears.
2015
We are developing the 4DOG DELUXE brand under which we import premium products for dogs from China (hygienic mats, treats).
We are starting a new partnership with the French company AB7 Industries Veterinaires, from whom we import PILOU anti-parasitic collars and pipettes.
2016
We are starting a collaboration with HORNBACH.
The 4DOG Goodies treats appear, 14 assortments of complementary food for dogs, with a high protein and low fat content.
2017
The MIAU MIAU pouches appear, in 8 variants – for junior kittens, sterilized cats, with chicken and liver, beef, salmon, turkey, rabbit and duck.
We are starting a collaboration with KAUFLAND, where we distribute, in the first phase, latex toys for dogs.
We become a distributor in Romania for the Versele-Laga brands: super premium food for dogs Opti Life, premium food for dogs Happy Life, premium food for cats Lara, and menus for birds and rodents.
2018
We are starting to produce the new MIAU MIAU tofu cat litter for cats, with floral, lavender, baby powder and aloe vera scents.
PET FACTORY products also reach DEDEMAN. Currently, DEDEMAN sells approximately 200 of our products.
We become the exclusive mera distributor in Romania for the brands Pure Sensitive, Essential, Exklusiv, Finest Fit, and Mera Cat.
2019
We are launching the super premium wet food range DESIRE, consisting of 11 cans and 4 pouches. DESIRE food uses the best quality meat, carefully prepared by steaming.
We are starting the import in Romania for STEFANPLAST products – bowls, simple and covered litter boxes, transport cages, beds.
We are starting a new collaboration with PROFI for the marketing of PET FACTORY products.
2020
We are launching the CatJoy and DogJoy brands, with standard dry food for dogs and cats.
We are developing the PURE brand of super premium antibacterial bentonite cat litter.
We are starting a collaboration with FARMAVET GROUP, one of the most important distributors of pet products in Romania.
We are starting a partnership with AGROLAND, a network of approximately 250 stores with products for the garden, for pets and for the farm.
2021
The MIAU MIAU Care pouches appear, intended for cats with special needs – picky cats, cats with digestive sensitivity and cats with urinary tract conditions.
2022
We are starting a partnership with PENNY, a network with over 300 supermarkets in Romania.
We are also starting a collaboration with SUPECO, a network with approximately 28 supermarkets in Romania.
We are moving to a modern, class A++, 4,800 square meter and 12 meter high warehouse, with 5 loading ramps, drive in and modern offices.
We become the official FARMINA distributor in Romania for the brands N&D, Cibau, Matisse and Ecopet Natural.
We bring to Romania the American brand K9 POWER, which includes nutritional supplements in powder form for dogs.
2023
We are starting the distribution of VITAL veterinary diets produced in Germany by mera.
We complete the PURE super premium litter range with three new assortments produced in Turkey from ultra-compact white bentonite: with lavender scent, with Marseille soap scent, and unscented.
Under the CATJOY brand, litter produced in Romania from tofu appears – unscented and with lavender scent.
In May, we participate in PET EXPO 2023, held at Romaero Băneasa.