Local brand with a history of over 20 years.
Today, in Romania, MIAU MIAU is certainly the most popular cat litter. Over time, MIAU MIAU has gradually entered the homes of all Romanians as a basic product for the care of kittens.
+
years of history
+
cat products
+
happy cats Brief history
2001
The first MIAU MIAU product was the unscented bentonite cat litter – MIAU MIAU Classic 6kg. Soon after, scented versions with orange and lavender appeared. Today, MIAU MIAU bentonite litter is available in 5kg bags, made with superior bentonite compared to the early years.
2014
We launched the first silica cat litter. Currently, the MIAU MIAU silica litter range includes 7 products, with packaging of 3.8L, 5L, 7.6L, 8L, and 15L. Among them stands out MIAU MIAU Clumping 5L, the only silica litter on the market that forms clumps.
2017
MIAU MIAU wet food pouches for cats were launched, offering excellent value for money. In a short time, they became the most popular wet food in Romania in their price segment.
2018
We launched MIAU MIAU Tofu cat litter. Today, it is available in 6L, 10L, and 15L bags, in lavender, baby powder, aloe vera, and vanilla scents.
2019
The super premium wet food range DESIRE was introduced, including 11 cans of 85g and 4 pouches of 70g. DESIRE cans and pouches are made with top-quality ingredients—only hand-processed meat, gently steamed.
2020
The super premium wet food range DESIRE was introduced, including 11 cans of 85g and 4 pouches of 70g. DESIRE cans and pouches are made with top-quality ingredients—only hand-processed meat, gently steamed.
2021
We introduced MIAU MIAU Care pouches, dedicated to cats with special needs—sensitive digestion, picky eaters, or urinary sensitivity.
2023
We launched MIAU MIAU premium dry food in 10kg bags, in three varieties for adult cats: Chicken, Salmon, and Beef.
